Medical News

By Ruth Wallerius
www.purely-natural.net

Every year, women are bombarded with miracle ingredients and revolutionary formulations in skin care products. However, these rarely live up to the cleverly marketed promises. Glorified formulations, elusive names, glamorous packaging and advertising – believe these clever marketing strategies of today and you could part with a lot of money.

What was collagen and placenta thirty years ago became liposome and co-enzyme Q10 today. Mainstream manufacturers adopt a new trend in ‘natural’ and exotic ingredients such as lotus flower, green tea and silk proteins. Every new formulation is marketed as a new breakthrough in science and gives a new dimension in today’s beauty world.

Fortunately, not everything is allowed in advertising. Misleading strategies such as skin regeneration and anti-aging results, which are not scientifically proven, are banned. However, through clever wording, manufacturers are still able to promise eternal youth. It is not allowed to say, that a cream reverses aging, but it’s perfectly legal to say that skin appears younger. Thankfully, even those claims have to be proven.

Continue reading “Dirty Secrets of the Beauty Industry”

Original post by nospam@example.com (Wit`Alis)

By Ruth Wallerius
www.purely-natural.net

Every year, women are bombarded with miracle ingredients and revolutionary formulations in skin care products. However, these rarely live up to the cleverly marketed promises. Glorified formulations, elusive names, glamorous packaging and advertising – believe these clever marketing strategies of today and you could part with a lot of money.

What was collagen and placenta thirty years ago became liposome and co-enzyme Q10 today. Mainstream manufacturers adopt a new trend in ‘natural’ and exotic ingredients such as lotus flower, green tea and silk proteins. Every new formulation is marketed as a new breakthrough in science and gives a new dimension in today’s beauty world.

Fortunately, not everything is allowed in advertising. Misleading strategies such as skin regeneration and anti-aging results, which are not scientifically proven, are banned. However, through clever wording, manufacturers are still able to promise eternal youth. It is not allowed to say, that a cream reverses aging, but it’s perfectly legal to say that skin appears younger. Thankfully, even those claims have to be proven.

Continue reading “Dirty Secrets of the Beauty Industry”

Original post by nospam@example.com (Wit`Alis)